Opening film · 36 s · silent on purpose: narrated live.
The result · what the measurement shows
Buyers who already know EKU find it. Buyers who start from a problem do not.
The gap is now measurable, it is widening in AI answers, and part of it can be fixed in hours.
99%of the Google searches that reach EKU already use its name
0 / 5,176AI answers find EKU when the buyer describes the problem
4 → 4 → 4EKU in Google's AI answers across three readings; DEIF went from 29 to 41
2.7%of Google impressions reach the Power Generation pages
The result · the live radar, 24 Sep 2026
Mixed-brand is now shared ground. The proof still open is how a whole site behaves when the cloud link drops.
Sixteen rival moves checked at their own source. Six sell the same promise as Maximus with more scale. The competitive risk is already inside deals: leadership added Caterpillar ECS from a live opportunity.
Rival kitchens now write “mixed-brand” on their menus. The rival documents read do not report measured behavior of a whole mixed-brand site with the cloud link down; two rivals already publish cases with figures.
16
rival moves checked at their own source
6
sell the same promise as Maximus with more scale behind it
1
rival documents load sharing across controller brands on one site
0
rivals on this radar publish measured behavior of a whole site with the cloud down
High risk: same decision, more scaleMedium: one layer, or tied to its own brandWatch: adjacent, unprovenNew since 14 SepSize = company scale
The six high-risk moves
- Pramac Link
Generac's fleet cloud, sold in Europe under the Pramac name: it watches equipment of any manufacturer and starts or stops it remotely.
- Generac Link Manager + ARC
Generac's fleet cloud in the United States: it watches and dispatches generators of many makes. Its ARC product adds a local microgrid controller.
- ComAp Advanced Reporting
ComAp's cloud reports for hybrid sites: energy, fuel, batteries and carbon in one dashboard, next to its WebSupervisor portal.
- ComAp ICCC + InteliNeo 5500
ComAp hardware and documentation that let its controllers share load with named DSE and DEIF controllers on the same site.
- mtu EnergetIQ
Rolls-Royce's control system that runs engines, batteries, solar and fuel cells as one plant: the closest mirror of Maximus, inside the mtu world.
- Caterpillar ECS + VisionLink
Caterpillar’s site controllers, up to 32 assets with batteries and solar, working with one genset controls group per site. Leadership reports it in a live Maximus opportunity: a risk, not a confirmed loss.
Latest sweep · 23 and 24 Sep
Deep Sea upgraded its own-brand fleet app. Rehlko is doubling generator output in China. Caterpillar ECS joined the radar at leadership’s request. No new rival launch.
Where EKU can win
- Publish the proof the rival documents read do not contain. Measured behavior of a whole site running on its own when the cloud link drops. None of the rival documents read reports it.
- Own the open buyer searches. About 890 a month on four open buyer terms.
- Be on the packager's shortlist. Controls are chosen at specification, in weeks.
- Use the retrofit window. Mixed-brand fleets installed now need one brain from 2027 to 2029.
Openings 3 and 4: Working Hypothesis from leadership and field input.
Coincidence or consequence, the effect is the same: the window is now set by the rivals’ next announcement, not by anyone’s calendar. We do not claim they copied EKU; we record that they moved, dated and sourced.
Open the live radar: every rival card, what changed, answers for sales ↗Kanbina Lumina live competitive radar, 24 Sep 2026: vendor releases, release notes, datasheets and filings read 4, 9, 14, 23 and 24 Sep 2026. Ring, slice and risk color are Kanbina Lumina’s threat read; company size from FY2025 results. Caterpillar ECS per leadership, 24 Sep 2026. Vendor documentation is not an independent comparison, and absence of public proof is not proof of incapacity.
The result · AI presence
AI presence: EKU is known by name, invisible by problem.
Engineering was never the issue. The words and the published proof are: a buyer who starts from the problem never meets EKU.
Door 1 is the regular who asks for the restaurant by name. Door 2 is the hungry buyer with no sign to follow.
Why it matters
89%of B2B buyers had adopted generative AI by 2024, naming it a top source of information in every phase of buying.
94%of business buyers used AI in their buying process in 2025.
If AI assistants do not name EKU, the shortlist is written without it.
Forrester, Buyers’ Journey Survey 2024 (report of 20 Nov 2024) and 2025. Two survey years with different wording, shown side by side, never merged.
Door 1 · the buyer types "EKU"
99%
of the visible Google searches and clicks that reach EKU already contain its name.
EKU Google Search ConsoleSearch ConsoleGoogle's own report of the searches where a site appeared and was clicked., 31 days to 23 Sep 2026 (99.2% over the nine months to 13 Aug). A modeled estimate of search visits reads 95% branded (177 of 186, 22 Sep). Two instruments, shown side by side, never averaged.
503 / 744
AI answers describe EKU correctly when the question names EKU.
Kanbina Lumina AI prompt panelAI prompt panelA fixed set of buyer questions asked to AI assistants with the same wording each time, to see which brands the answers name., July 2026.
Door 2 · the buyer describes the problem
0 / 5,176
AI answers mention EKU when the buyer describes the problem without naming a brand.
Same AI prompt panel, July 2026. Each empty dot stands for about 52 answers.
~890
US searches a month on four buyer terms, such as "generator monitoring system", that are still open. EKU is absent from all four.
Kanbina Lumina market intelligence dataset, Google US, 22 Sep 2026. Difficulty 2 to 3 of 100.
The result · AI answers
Across AI, not only Google, buyers meet the specialists first. In Google's AI answers EKU stayed at 4 while the specialists kept moving.
Three instruments point the same way. AI assistants named EKU in 0 of 5,176 answers when the buyer described the problem (July). EKU's AI visibility score across assistants is 14, against 27 for Deep Sea and 28 for DEIF (August). In Google's AI answers, DEIF rose at both readings, from 29 to 41; Deep Sea doubled and then gave some back; and three of EKU's four appearances are searches for its own name.
AI is the new restaurant guide, and not only Google’s: every assistant we measured recommends the specialists first.
4 → 4 → 4
EKU's appearances in Google's AI answersAI OverviewsThe summary Google now writes above the search results. Buyers read it before any link. across the tracked buyer searches: 15 Jul, 22 Sep and 30 Sep 2026. DEIF went from 29 to 41.
Across AI assistantsAI visibility score: EKU 14, Deep Sea 27, DEIF 28 (10 to 17 Aug 2026). Prompt panel: 0 of 5,176 answers name EKU when the buyer describes the problem (July 2026).
ContextAuthority scoreAuthority scoreAn SEO metric from 0 to 100 based on the links that point to a site. It is not size, revenue or product quality.: EKU 20, specialist rivals 30 to 39 (30 Sep). A backlink metric, shown only as context.
Kanbina Lumina market intelligence dataset, Google US desktop, 15 Jul, 22 Sep and 30 Sep 2026. Appearances in AI answers are not customer counts, visits or market share. This instrument counts Google's AI summaries; the prompt panel counts AI assistants' answers; the AI visibility score (10 to 17 Aug 2026) is a share-of-answer score across assistants. Three instruments, shown apart, never merged.
Caterpillar and mtu, on a different rulerOn the 120 buyer searches EKU tracks, Caterpillar held 3.4% of visibility on 8 May and 3.1% on 5 Aug 2026; mtu held 2.9% and 1.8%. Each ranks in the top ten for about one search in twelve. EKU reads 5.2% there, almost all from searches for its own name. Their count in Google's AI answers (13,676 and 225 on 5 Oct 2026, one reading) covers whole-company websites, so it is not on this chart. Rank tracking, Google US desktop: a separate instrument, never compared with the chart above.
What we built · July to September 2026
The task was to build the commercial foundation. The result is a system EKU can run.
One story, one baseline, one radar and field tools, built in 90 days through twelve deliverables in three phases.
What we built · before and now
Five areas that were missing in July are now built.
Five areas, what existed before July and what exists now. Each status is tracked on its own: built is not the same as accepted, published or revenue-producing.
BeforeNow
Story
Three different definitions of EKU in circulation.
One category story, Power Asset Readiness, ratified by the commercial team. The Maximus ecosystem shown as one offer.
A recognized chef’s brigade knows the goal, what it cooks and for whom. The program made that explicit for the team.
Framework approved 31 JulMarket view
Nobody tracked what rivals launched or claimed.
Live radar: 13 rivals in scope, 24 brands reviewed, 16 moves checked at source on 24 Sep. One master battlecard.
Built · runningMeasurement
Search Console, analytics and business profile not set up correctly.
Fixes live. Day 0 frozen 13 Aug and re-read with the same ruler 22 Sep.
Built · runningSales
Each seller met the same objections alone.
A commercial playbook from four of five sellers’ answers: field questions, objections, battlecards. Field voice shared with Sales 22 Sep.
The playbook works like a franchise guide: the team can grow without losing the secret sauce.
Internal use signalWebsite
Pages built for browsing, not for buyers or AI answers.
A 42-change plan and page blueprints ready to implement, with Power Asset Readiness as the umbrella.
This is the sign on the street and the menu in the window.
In review
Actual artifacts produced in the program. They show work produced, not commercial outcomes. The website proposal is a concept for EKU review, not published.
What we built · the twelve deliverables
Twelve deliverables, three phases: understand, build, scale.
1
UnderstandDays 1 to 30
What is true, and what do we call it?
- Commercial landscape
- Buyer segment map
- Digital authority and Day 0 baseline
- Validated positioning
2
BuildDays 31 to 60
What do we say, where, and to whom?
- Messaging system
- Channel and digital architecture
- AI and search content framework
- Partner and distribution map
3
ScaleDays 61 to 90
What is it worth, in what order, and who runs it?
- Revenue opportunity map
- 12-month roadmap
- Commercial priority stack
- Executive presentation and handover
Statement of work, deliverable definitions, July 2026. Phase 3 handover delivered on 30 Sep 2026.
What we built · the umbrella brand
One description of EKU, word for word on every channel.
One name on the sign, the menu and the guide. When every copy says the same thing, the guest trusts the kitchen.
ID cardWho EKU is
EKU Power Drives designs controls, switchgear and data platforms that let operators run generators, pumps and power equipment from different manufacturers as one system.
What it sells
Control MaximusData SophiaPower and idle CerberusHeat and fluids VulcanSafety Bex
Where it works
Power generationOil and gasMiningConstruction
How it runs
Control runs on site: designed to keep running if the cloud link drops.
First question
How many different generator brands are in your fleet today?
Founded in 2015 · Stuttgart, Germany, and Spring, Texas · Bolivia and Argentina
The brand, top to bottom
Umbrella brandEKU Power Drives
Category storyPower Asset Readiness
Growth offerMaximus ecosystem
Product familiesMaximus · Sophia · Cerberus · Vulcan · Bex
Today: 4 different descriptions→After: 1 sentence
Same words on
ekupd.com3 key pages
Google profiledescription, services
LinkedIntagline, About
Structured dataOrganization block
Wikidataentry to create
AI assistantsread all of the above
Kanbina Lumina channel kit, 24 Sep 2026. Families: Product Categories sheet, 21 Sep 2026. Facts: EKU official communications, 10 Jul 2026 (Confirmed). Power Asset Readiness: approved category story; public use after leadership’s go-ahead. Working foundation, not approved external copy.
The big picture · business, market, product, competition
Hardware growth does not carry software growth with it. The market window for mixed-brand fleets is open now.
Five views that explain why the next priority is the route to Maximus ecosystem revenue.
Big picture · the market and the business question
The market is building mixed-brand sites. Maximus revenue follows only if the link is built on purpose.
Pantries are getting more mixed, and every hardware sale is a first visit. The regular table is won on purpose.
The market clock
A grid connection takes about 5 years; on-site generation takes 1.5 to 2.
25.5 GW of new US industrial demand is expected to be served on site, 2026 to 2030.
Sites take the engines they can get, so fleets become mixed-brand and need one brain.
Enverus forecast, 11 Aug 2026 · Confirmed. Grid: LBNL Queued Up 2026, plants built in 2025. Transformers: Wood Mackenzie, US, Q2 2025. All read at the publisher on 24 Sep 2026.
The business question
Product sales are growing in 2026.
A GeneSys order does not bring a Maximus subscription by default.
Recurring revenue needs its own route and its own line in the numbers.
GeneSys and hardware orders↗ growing in 2026
✕no automatic link: the route Q4 builds
Maximus ecosystem subscriptions→ do not follow by themselves
Leadership input, working session of 24 Sep 2026. Revenue streams kept separate on purpose; Sophia is part of the same ecosystem and is not counted twice.
Why it mattersControls are chosen in weeks; engines take years. 2027 to 2029 is the retrofit window for mixed-brand fleets. Working Hypothesis, from engine makers’ Q2 2026 earnings calls.
Big picture · how rivals organize growth
Rivals staff five commercial functions separately. EKU covers them with a multi-hat team.
That is how a fast company moves. It also means four of the five functions depend on the time of a few people.
A starred kitchen has a cook at every station. EKU covers every station with a few people wearing many hats.
Rivals: one owner per stationEKU: a few people, many hats, stations 1 to 4In place: field sales and engineering
1
Market and competitive intelligence
GE Vernova and Siemens Energy run dedicated market intelligence leads.
2
Power Generation segment marketing
Schneider and ComAp run segment managers for data centers and microgrids.
3
Product and proof marketing
ComAp and Woodward publish hard numbers on their products.
4
Channel and partner growth
Generac runs dedicated channel marketing managers.
5
Technical sales and application engineering
mtu puts named engineers forward as the technical face.
EKU today · functions 1 to 4A multi-hat team with a startup mentality, now working with a growth strategy and intelligence partner.
In placeField sales and engineering.
The category is investingRolls-Royce Power Systems guides power generation equipment growth of 25% a year to 2030. Generac guides its commercial and industrial segment above 30% for 2026.
The gap in people
Rivals are adding people and naming one owner for power generation and data centers.
| Company | Company headcount | Change | Named commercial owner |
|---|---|---|---|
| DEIFAnnual report 2024; trade press, 4 May 2026 | 522 → 6492023 → 2025 | +24% | · |
| Solaris10-K filings | 364 → 468FY2024 → FY2025 | +29% | SVP Commercial, Power Solutions |
| ComApForbes CZ 2024; company, 25 Jun 2026 (different sources) | 555 → 600+2024 → Jun 2026 | +8% | Segment managers for data centers and microgrids |
| GeneracAnnual reports; release, 8 Apr 2025 | 8,600 → 9,4002023 → 2025 | +9% | SVP & GM, Global Telecom and Data Centers; data-center sales roles posted Jun to Aug 2026 |
| Rolls-Royce Power SystemsCompany, 27 Feb 2026 | ~700 hires2025 | 1,000+ openings in 2026 | · |
| RehlkoCompany, Mar 2025 | · | VP Sales, Power Solutions Americas, owns every data-center project | |
| VoltaGridCEO statement, 21 Aug 2025 | ~1,000Aug 2025 | VP Data Center and Microgrid Development | |
| OmniMetrix10-K filings | 26 → 27two years | 8 in sales and marketing both years | · |
| EKU | A multi-hat team. Functions 1 to 4 run on shared time today. | ||
Counterpoint. Woodward grew power generation 19% in Q3 FY2026 while planning about 1,000 fewer incremental hires by 2029 through automation. More people is one route; a named owner with a system is the other.
Company-wide headcount from annual reports, 10-K filings and company statements; titles from company sites and job posts observed 22 Sep 2026; Woodward Q3 FY2026 call, 7 Aug 2026. Department-level history is not published, so this is company headcount, not marketing headcount. A title not found is not proof that a role is absent. EKU row: working view, to confirm with leadership.
Role titles verified on company sites and filings, 22 Sep 2026. Growth guidance: Rolls-Royce H1 2026 results; Generac Q2 2026 call. EKU row: working view, to confirm with leadership.
What comes next · three moves
EKU has the foundation. The next three months decide whether it becomes recurring revenue.
Back to the kitchen
EKU already has the kitchen, the chef and the recipe book. What it lacks is the sign on the street and a place on the map where buyers ask. That is the work ahead.
Sign = pages and published proofMap = AI assistants and searchRecipe book = one language and the playbookCounting the guests = monthly measurement
10
OCTOBER
Make the work usable
- Correct the reference case with engineering.
- Confirm the at-risk accounts and their owners.
- Fix-first website items and approved priority content go live.
Evidenceapproved claims and owned account actions.
11
NOVEMBER
Run two routes: installed accounts and next buyers
- Use the case and buyer pages in account conversations.
- Test packager and partner outreach.
- Record assessments, objections and next steps.
Evidencequalified assessments and seller feedback.
12
DECEMBER
Decide from evidence
- Compare with the Day-0 baseline.
- Review software attachment and stage progression.
- Set Q1 priorities and ownership.
Evidencestage progression and signed outcomes.
Every weekradar digest for sales and engineering
Every monthone-hour review on one ruler
Decemberreview that sets 2027 with evidence
Strategic conclusion
EKU now has a working commercial foundation for Power Generation. The gap is not engineering. It is being found and trusted by buyers who start from a problem.
Commercial implication
Without a deliberate software route, hardware growth keeps outpacing Maximus ecosystem revenue, and rivals keep filling AI answers and packager shortlists.
Recommended use
Use this page as the shared reference for the next priority. The annex holds the website fixes that can start first.
Validation status
Every figure carries its source and date. Leadership inputs await written confirmation, the reference case is under engineering review, and two competitor floors are being corrected.
Annexes · the detail behind each scene
The evidence behind each scene, in ten annexes. Each one answers a single question.
Annexes 1 to 10 are on this page. The full annexes below open in a new tab and keep their own dates. Internal use only · Confidential.
Annex 1Before and afterWhat already changed on EKU’s side, Day 0 to Day 84.Annex 2The universeThe visible market in four orbits, drawn to the same scale.Annex 3The white spaceVisible, mixed-brand and system-level: the seat and the climb.Annex 4Evidence ready to publishThree cases, five jobs, one press path.Annex 5The website as one systemMeasurement, pages and proof, turning together.Annex 6The road aheadTwo lanes, four stages and the KPI board.Annex 7And now?Thirteen folders and the SWOT.Annex 8The presentation videoThe whole story in one video, to watch or share inside EKU.Annex 9The visual guideEKU explained simply: 20 pages on the web and in PDF.Annex 10The Power Generation pagesTwo pages that should sell Power Generation, and the fix.
Full annexes · open in a new tab
Behind the result
Search scorecard
Day 0 against 22 Sep with the same ruler: AI answers, authority, open buyer searches.
Open annex ↗Behind the radarLive competitive radar · 24 Sep
Sixteen rival moves checked at source, every rival card and the answers for sales.
Open annex ↗Behind the websiteWebsite change plan
42 weighted changes page by page, the first ten in one week.
Open annex ↗Behind the market clockMaximus ecosystem 2026 to 2029
The market clock, the retrofit window, the parts of the ecosystem and the players.
Open annex ↗Behind what we builtResults story
The 90 days scene by scene, with the before and after of each workstream.
Open annex ↗The long versionThe story in the kitchen · 4 min 50 s
The full walkthrough as one silent film, narrated live. Presented separately from this page.
Open ↗ This pageBack to the start
Replay the story from the first scene, or jump to an act from the top bar.
Go to start ↑Annex 1 · before and after
Before there was no instrument, no radar and no shared language. Today the instrument is live and the system is built.
Left: the starting point measured on Day 0. Right: what exists on Day 84, each line with its status. None of it was in the twelve deliverables; it is the plumbing they need.
The public site is still the before: nothing built in the 90 days is published on ekupd.com yet. That is why the next step is a publication date, not more content.
Google Search Console, same 31-day windows (the Day 0 window reads 314 in the 23 Sep export; Day 90 window 22 Aug to 21 Sep: 350). Crawler checks 3, 4 and 9 Sep 2026. Live radar 24 Sep 2026. Website crawl 23 Sep 2026. Revenue map inputs are leadership’s verbal inputs, pending written confirmation.
Annex 2 · the universe
The visible market in one picture. EKU is drawn to the same scale, and that is the point.
Four orbits, not one flat list of rivals. The number in each circle, and its size, is the company’s authority score: an SEO and backlink measure from 0 to 100.
Circle size = authority scoreHollow = not scored in this pull
A · Direct specialistsThread to EKU
They already own the words EKU’s buyers type.
B · Enterprise platformsScale mismatch by design
They set the language ceiling EKU’s claims must stay credible under.
C · Citation authoritiesNot competitors
They decide who gets cited: the shortest route to AI answers.
D · Scale signalsBenchmarks, not peers
They prove the demand; EKU serves it for everyone who cannot buy their scale.
EKU is findable by name, not yet by the problems it solves.Same instrument on 30 Sep: EKU 20, specialists 30 to 39. One point is noise; the gap did not move.
Kanbina Lumina market intelligence dataset, normalized pulls 10 to 17 Aug 2026 (Day 0 map; Caterpillar benchmark 17 Aug, ecosystem scale, never compared like-for-like with specialists). Authority score is an SEO and backlink metric on a 0 to 100 scale; it does not measure company size, revenue or product quality. Sets and roles from the Kanbina Lumina competitor register, Working Hypothesis until technical validation.
Annex 3 · the white space
The white space is visible, mixed-brand and system-level. EKU already stands in the right column; the work is the climb, not a repositioning.
It was the map in the original proposal; here it is drawn with measured data. In September rivals moved toward the corner with words. The published proof is still missing.
Specialists
Visible, but anchored in the component: the controller, not the site.
Giants and asset owners
Visible, but tied to their own brand or owning the fleet they run.
EKU
Already system-level and mixed-brand. What is missing is visibility: pages, published cases and citations.
Terms the specialists rank for and EKU does not (US, 31 Jul)
ats controllers140/mogenerator paralleling controller70/modiesel engine controller50/mocontroller gen40/mo
Positions: horizontal from product architecture (Kanbina Lumina competitor register); vertical from authority score and AI answers; bubble size = organic keyword count, 31 Jul to 14 Aug 2026. Caterpillar and Schneider shown at ecosystem scale, not to scale. September arrows show direction from the live radar (24 Sep 2026), not measured positions. Placement is a Working Hypothesis pending technical validation.
Annex 4 · evidence ready to publish
The cases are written and the press path is mapped. Two things are open: the customer’s permission and the corrected figures.
The rival documents read do not report measured behavior of a whole mixed-brand site with the cloud link down. Two rivals already publish cases with figures.
Reference case, power generation
A mixed-brand generator fleet run as one plant, telemetry April to August 2026. Seven pieces: long case, one-pager, 40-answer FAQ, business case, press release, video script, web pack.
Permission and corrected figures pending“The Cost of Idle”
An anonymized 42-unit fleet, eighteen months of telemetry. A case shaped for AI answers, one-pager, website code blocks, launch posts and a claims register with eight gates.
Figures provisional until confirmedTwo site mockups, live and private
The Maximus ecosystem site and the mining landing, on private addresses since 21 Sep. The version with the reference case waits for the permission.
Private, not publishedAppear in search and AI answers
Answer-shaped pages with structured data; forty questions written the way buyers ask.
Generate traction
One measured story per case, a release ready for the wire, launch posts.
Bring qualified leads
Every page ends in the fleet question and a fleet assessment request.
Reduce friction in the negotiation
The FAQ answers fallback, spares, response times and what changes, before the meeting.
Justify the value
A business case per site with measured inputs and a modeled payback, labeled, never a promise.
1 · SignCustomer permission and corrected figures: the two things still open.
2 · PublishCase page, FAQ and one-pager with structured data; the on-page pack on the product pages.
3 · ReleaseThe press release and the citable kit to the PR map: 19 outlets that already cover the rivals.
4 · Series“The Cost of Idle” editorial posts and two short engineer videos from the FAQ.
5 · CiteIndustry bodies and directories, so authority grows for the right reasons.
Case figures stay off screen until confirmed in writing, and nothing is published without EKU’s written approval. Battlecard cohort and live radar, September 2026; PR target map, 24 Sep 2026. Also built: the Africa mining positioning (sentence pending ratification) and the mining page rebuild.
Annex 5 · the website as one system
Measurement, pages and proof are three gears of one machine. Each one makes the next count.
Measurement makes the pages count, the pages make the proof findable, and the proof gives the press something to cite.
Think of the 90 days as building the instrument panel of a plant. The panel exists and is calibrated; what matters now is who watches it every day.
1 · Measured and readableLive on EKU’s side
- Business profile recategorized to power generation (July).
- Search Console repaired: same 31-day windows, clicks 314 → 350.
- Site analytics collecting since July; key events ready to mark.
- AI crawlers can read ekupd.com: verified 3, 4 and 9 Sep.
2 · Pages and contentReady to publish
- On-page pack v2: ten Q&As, eight definitions, structured data for six pages (20 Sep).
- Website change plan: 42 weighted changes, the first ten in one week (23 Sep).
- Two site mockups on private addresses; business-profile description ready (16 Sep).
3 · Proof and pressAudited 18 Sep
- Eleven pages audited, all indexable; only two structured-data types, one with empty fields.
- AI-readiness 79 home, 88 Maximus, 77 Sophia (18 Sep): a heuristic score, not citations. A different audit on 30 Sep reads 56 of 100.
- Three cases, the FAQ and the release feed the PR map of 19 outlets.
Google Search Console, same 31-day windows; crawler checks 3, 4 and 9 Sep 2026; on-page pack v2, 20 Sep 2026; website change plan, 23 Sep 2026; site audit, 18 Sep 2026 (AI-readiness is a heuristic score, not a measure of citations); PR target map, 24 Sep 2026.
Annex 6 · the road ahead
Two lanes, one clock. From Sprint 0, every quarter has a deliverable and a number.
Top lane: EKU as a company. Bottom lane: Power Generation, in the order the revenue map set.
Sprint 0October, weeks 1 and 2
Q4 2026 · OperateOctober proves, November launches, December decides
Q1 2027 · ScaleScale what Q4 proved
Mid-2027 · OwnWhat EKU keeps in house, with evidence
EKU as the umbrella brandCredibility, narrative, website, press, executive visibility
Crawlers, structured data, four listings and analytics events live. One description, one installation count, one spokesperson in public.
Website release on the approved words; business profile and About page live; first release on the wire; newsroom open; 12 content pieces in 12 weeks.
Houston local pack in the top 3; monthly command review with the claims register; AI panel wave 2; comparison pages.
Thirty or more indexed pages, four of seven AI mentions, measured site behavior published against the four readiness criteria.
Power Generation as the growth verticalPriorities P0 to Hold, from the revenue map
Revenue map final with written inputs; priority stack on one page; packager list agreed with sales; case permission requested.
P0: mixed-brand site retrofit through packagers; Maximus case published; packager list with one seller per packager (kit and partners in Q1 2027); event leads of 28 to 30 Sep worked in October.
P1: three intercept pages for oil and gas and a Texas profile; battlecards in use by sellers; second reference case.
Three reference cases; three of three target terms on page 1; mining protected (P2); data centers re-evaluated by project stage, not by headlines.
KPI board · one fixed instrument per line
Day 012 weeksMid-2027New buyer pages indexed014+30+Target terms on page 10/32/33/3AI mentions on the fixed panel0/72/74/7US ranked terms2955 to 70100+Reference cases published013
Operating Plan Q4 2026 and 2027, 3 Sep 2026; revenue map final draft 16 Sep 2026 (leadership inputs verbal, written confirmation pending); priority stack ranked P0 to Hold. Baselines are Day 0 readings; targets are commitments of effort, never revenue forecasts.
Annex 7 · and now?
Assume the 90 days are closed and the thirteen folders sit in Confluence. The question is what happens on Monday.
The market signal is large, the executable opportunity is smaller and must be qualified, and someone has to run it.
The thirteen folders EKU keeps
- 00Executive summary and decision brief
- 01Commercial landscape, radar and battlecard
- 02Buyer segments and field voice
- 03Digital authority: Day 0 and Day 84 readings
- 04Positioning and approved language
- 05Messaging system and on-page pack
- 06Channel and digital architecture
- 07AI and search content: briefs, cases, FAQ
- 08Partner and distribution map
- 09Revenue opportunity map
- 10Roadmap and operating plan
- 11Priority stack
- 12Handover: KPI board, ownership map, next actions, sources
HTML and PDF, in English. They mirror the twelve deliverables plus the executive folder; the handover was delivered on 30 Sep.
Strengths
- Whole-site behavior with the cloud down: stated in EKU’s design documents, not yet measured (Working Hypothesis). None of the rival documents read reports it.
- One language, ratified; radar and battlecard running; three cases written.
- Idle management held page 1 across the three readings and was quoted in Google’s AI answer: an observation, not proof that the method caused it.
Weaknesses
- Invisible when the problem is described; authority score 20 against 30 to 39.
- No published proof with numbers; claims and case permission unsigned.
- Commercial functions without a named owner yet.
Opportunities
- Four open buyer searches, about 890 a month, pages already written.
- Mixed-brand is shared ground; the open proof is a measured whole site with the cloud down.
- 2027 to 2029 retrofit window: controls are chosen at specification, in weeks (Working Hypothesis).
Threats
- Rivals now say “mixed-brand” too, and their presence in Google’s AI answers grew (DEIF 29 → 41, 15 Jul to 30 Sep).
- Every quarter in the status quo, sites choose controls without EKU on the list.
- Data-center headlines overstate real projects; qualify by stage (Working Hypothesis).
All three views lead to one gap: the system needs named owners to keep it running.See the five commercial functions ↑
Executive handover structure, delivered 30 Sep 2026. Authority score: Kanbina Lumina market intelligence dataset, 30 Sep 2026 (SEO and backlink metric). AI answers: Google US desktop, 15 Jul, 22 Sep and 30 Sep 2026. Open buyer searches: US, same demand as the August measurement.
Annex 8 · the presentation video
The whole story in one video. Watch it here, or open it full screen.
The same story as this page, narrated as one video. It is for internal use inside EKU and is not approved external copy.
Open the video in a new tab ↗Internal use only · Confidential
Annex 9 · the visual guide
EKU explained simply, in twenty pages. One picture per idea, for anyone who has to explain EKU.
Who EKU is, the five product families, four industries, the Maximus ecosystem and the questions buyers ask. Every page is marked internal use only and confidential.
Web · 20 pagesThe visual guideInteractive: tap the layers of the ecosystem, jump between scenes, print to PDF.
Open the guide ↗PDF · 20 pages · letterThe visual guide, printableThe same guide as a file to read offline or print for a meeting.
Open the PDF ↗
PDF · 20 scenes · 16:9The video brochure, scene by sceneEvery frame of the brochure video as a slide, for screens and presentations.
Open the PDF ↗OnboardingPages 2 to 6, in order.
First meeting with an operatorPages 2, 12, 13 and 18.
Packager or EPCPages 5, 7 and 14.
Questions in a sales callPage 17.
Visual guide and video brochure prepared by Kanbina Lumina for EKU Power Drives, 25 Sep 2026. Sources are cited on each page. Internal use only · Confidential: do not forward outside EKU.
Annex 10 · the Power Generation pages
Two pages should sell Power Generation. One is invisible, the other is broken.
The Power Generation page has not appeared in Google since November. The old Maximus address, which held 95% of Maximus visibility, ends in an error page.
One door has no sign. The other opens onto a wall.
2.7%
of EKU's Google impressions reach the Power Generation, Maximus, GeneSys and controls pages. Leadership places most of the pipeline and product sales in Power Generation.
Fix firstSend the old Maximus address to the new page and let Google see the Power Generation page. Hours of work, not weeks, once EKU authorizes the change.
EKU Google Search Console, 12 Nov 2025 to 21 Sep 2026. Pipeline weight: leadership input, 16 and 24 Sep 2026, pending written confirmation.
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