The site still speaks the old buyer language and hides who EKU is. 42 weighted changes fix it, and the first 10 take one week.

/power-generation, the page for EKU's growth segment, has had 0 impressions in Search Console since November 2025, although it is in the sitemap and in the main menu of every page. Twelve pages are reported as crawled but not indexed.

The home page H1 reads 'Multi-OEM Compatible Platform'. 'OEM-agnostic' (governance note of 31 Jul: kept for investor material, not for buyer pages) appears on the home page, /industries, /maximus and in the /power-generation description that Google shows. 'Chip-to-cloud SaaS' is a heading on /maximus. The approved term 'mixed-brand generator fleets' appears 0 times on the site.

ekupd.odoo.com is a second, indexable site titled 'Home | EKU Power Drives' with a template phone number (+1 555-555-5556) and generic copy. It appears among the first web results for the brand name (23 Sep), so search engines and AI assistants can read the wrong phone and the wrong description.

/maximus-controls returns 404 today. In Search Console it carried Maximus' search visibility (1,507 impressions and 25 clicks since November 2025) while the new /maximus has 86 impressions and 1 click. In the last 90 days, 37% of Googlebot's requests to the site ended in a 404.

About 600 US searches a month with difficulty 2 to 5: 'generator monitoring system' (320), 'remote generator monitoring' (140), 'generator remote monitoring' (140). EKU is absent from all three and no rival closed them since August.

The new copy is written with the approved language (web content pack, 18 Sep). Today these pages still carry the old buyer wording and score 79, 88 and 77 on the heuristic GEO readiness check.

Both packages are built: page, Squarespace code block, schema and one-pager. Of three written cases, none is published, and no tracked rival publishes a mixed-brand case with numbers.

EKU ranks #4 for 'idle management' and #5 for 'idle management systems', and Google's AI answer already quotes the page (seen 15 Sep). Search Console shows the page is seen but not chosen: about 1,000 impressions on page 1 for those two searches and 1 click since November 2025. The results page is shared with truck idle systems and idle games.

'Generator control panel' (260 a month, difficulty 2) and 'power plant control system' (170, difficulty 3) have the same demand as in August. Observed: EKU was absent in the 22 September reading. Working Hypothesis: a new page may improve its visibility.

All 46 pages carry only two automatic blocks: WebSite (description empty) and LocalBusiness (address and hours empty). There is no Organization, product, breadcrumb or FAQ markup.

16 descriptions pass 160 characters and get cut in results; the home title is generic. Search Console shows pages seen and not clicked: /industries 4,805 impressions at 0.17% click rate, /solutions 0.36% at position 3.6, /idle-management-solutions 0.54%, /about-eku 0.74%. 'Maximus controller' results are dominated by a poultry-farm controller brand, so the product name alone does not identify EKU.

40 answers are drafted from the leadership FAQ of 14 Sep, with FAQPage schema generated from the visible questions. AI assistants quote clear question-and-answer pages first.

Buyers compare controllers with fleet platforms before they call, and none of the rivals read has comparison pages. Pages that name a rival brand need a leadership sign-off, so the first one stays generic.

Squarespace appends a long separator and 'EKU Power Drives' to every title: 29 of 46 titles run past 60 characters and /maximus shows the brand twice. The home title has 98 characters and no buyer term.

'Paralleling' has 880 US searches a month (difficulty 15) and 'generator paralleling switchgear' 110 (difficulty 10). Autocomplete shows 'can you parallel generators of different brands' and 'of different sizes': that is the mixed-fleet problem in the buyer's words.

The download center links 41 PDFs stored on Squarespace's file server, with no form in between. They get used (GA4: at least 10 downloads by 6 visitors from 25 Jul to 23 Sep, most of them after a product page, led by the ESC page), but since November 2025 Google has shown only 9 datasheets (119 impressions, 3 clicks in total) and never the Maximus or Sophia ones. Specifications that only live in PDFs are hard for search engines and AI assistants to quote.

19 of 46 pages have no H1, including /solutions, /industries and /download-center. /contact has three identical H1s ('Meet us at upcoming events').

Q4 results on the new pages can only be proven against a reading taken with the same instrument the day before they go live. EKU confirms the go-live date so the baseline lands on the right day.

Since November 2025 the smart PDU page has collected about 2,700 impressions at positions 20 to 40 for 'smart power distribution' (910), 'smart pdu' (839), 'smart power distribution unit' (541) and 'power distribution unit monitoring' (263), with 2 clicks.

Verification is still pending (video of the office signage). The 649-character description is ready.

Crunchbase still describes 'gas-electric hybrid solutions... replacing diesel power trains'. Facebook lists The Woodlands TX while other records say Spring TX (an office move is in progress). Third-party records still carry the 2023 ownership record. AI assistants build their description of EKU from these profiles.

The LV Cabinet link opens the Sophia PDF, the home page does not link to /maximus, 332 links use non-descriptive anchors, and internal document codes (DRM-83, DRM-107) show on pages.

EKU has no Wikidata or Wikipedia entry; ComAp, DEIF and Deep Sea each have a Wikidata item. Knowledge graphs and AI assistants use these entries to confirm who a company is.

The /about-eku timeline says EKU 'becomes the market leader in idle management technology' (2019). Brand rules avoid superlatives without published evidence, and AI-written search summaries already repeat the claim when describing EKU.

Structured data, the GA4 event script and any tracking tag need Code Injection, which only the Core, Plus and Advanced plans include. The current plan is not documented.

Media research (17 Sep) found 21 third-party mentions from 2019 to 2026, none next to a rival, and no US press since January 2023. AI answers lean on third-party sources.

14 of the 27 regular results ekupd.com holds are searches for a household heater brand that shares the Vulcan name. In Search Console the Vulcan page has collected 30,703 impressions since November 2025 (19.5% of all page impressions, 26,740 from the US) and 36 clicks; last month those heater searches were half of all impressions with a visible query. They distort every impression-based KPI and bring no buyers.

GA4 has been collecting since July 2026 and no key events are set up yet. There is no LinkedIn or advertising tag because EKU runs no paid campaigns. Downloads already fire (file_download, at least 10 in two months), so they only need to be marked. GA4 sees 160 organic sessions in the month in which Search Console counts 350 Google clicks: the cookie banner likely hides half of the visits.

The site is English only (lang en-US, no hreflang) while Search Console shows Germany with 33.5% of all clicks since November 2025 and 47% last month, almost all for the EKU name, and Argentina with 7.3%. Legal pages already exist in German and Spanish.

A multi-brand monitoring rival is listed on the main software review directories; EKU is not. Industrial buyers also search supplier directories.

Buyers and AI assistants ask 'what is a generator controller', 'what is paralleling switchgear' and 'what is idle management'. Short, exact answers are the pages AI quotes most.

16 pages have no description, including /solutions, /contact, /vulcan-heating-systems and /helios; the rest are legal and job pages.

Ten changes are specified for a data center page, but the segment and the controller compatibility list are still gated. Data center terms are fully occupied by large rivals today.

Linking sites rose from 208 to 248 in August to 377 on 23 Sep. The rise is a wave of automated link-network pages first seen in the last two weeks, with anchors such as 'high quality dofollow backlinks', and many reach /helios through a redirect from mobiles-solardach.de. Google's own sample of 75 linking domains contains none of them, so no disavow is needed now. The technical crawl rerun on 23 Sep scores 87 of 100, up from 84 once 68 broken outbound links disappeared, and /home-page duplicates the home page.

One local firm found holds 'generator retrofit Houston' with suburb pages. EKU retrofits the intelligence, not the iron, and is based in the Houston metro.

Nine fixes are specified for /mining (its figures sit in a PDF viewer crawlers cannot read) and the /mining/africa mockup is built with EKU's design tokens and schema; the positioning sentence is pending ratification.

416 of 515 images have no alt text (81%). The home page misses 69 of 71 and the download center 68 of 70.

An internal product codename (governance note) appears on six pages and in a datasheet, while the brand rules keep it internal in commercial copy.

The home page weighs 811 KB of HTML with 71 images, /solutions 1.45 MB and /download-center 973 KB with 70 images. Search Console rates all 29 measured URLs as good on desktop Core Web Vitals (19 Sep); the mobile report and the mobile speed test are still to be read.

/llms.txt returns 404. It is a new convention (Working Hypothesis on impact) and costs little: a plain-text map of EKU's key pages and approved one-line descriptions.

No explainer video exists for Maximus or ESC. Search results and AI answers often cite video for 'how it works' questions.

Eleven of 18 rivals run ads this month, mostly about data centers; only one buys the all-brand monitoring message in US search and no advertiser seen buys mixed-fleet controls. EKU runs no paid ads and has no ads account (confirmed on 23 Sep), so the paid baseline is zero. The open buyer terms have a modeled cost per click of about 1.50 to 3.40 USD.