What operating the system looks like from October 1: the weekly rhythm, the Q4 2026 sprint, the 2027 horizon, the numbers that get reviewed in every QBR, and the governance that keeps every claim honest. This page assumes a six-month structure (door B or C); scope executes differently per door, the plan and the KPIs stay the same.
Content piece per the rollout calendar · site and release QA · field-input intake into battlecards · event follow-through in season.
One hour with Edward and Amanda: search and site read, AI-answer panel re-run (defined prompt set, logged), benchmark pull (adding MTU and Cummins rows), claims register review, next month's queue.
Before-and-after board against the Day 65 baseline, roadmap re-sequence, budget and capacity check, team training refresh, competitive re-sweep of the full tier map.
The same discipline that ran the 90 days, made permanent: every number keeps its instrument and date, every claim keeps its label, and every month closes with a written summary the same day.
The site currently tells AI crawlers not to read it (a one-toggle website setting). Fixing it is the single cheapest visibility unlock in the whole plan.
Organization, Product and FAQ markup on key pages, so search and AI systems can read what EKU is without guessing.
The standard industry directories where buyers and AI systems check that a vendor exists. EKU is absent from them today; four listings close it.
GA4 key events verified (from the Day 65 sign-off), so every Q4 result reports business signals, not visits.
Eighteen pieces are already defined and sequenced; the first is drafted. The queue leads with what converts fastest: comparison and alternatives pages nobody in the category has, the industrial idle-reduction pillar, the Houston local play, and the oilfield vertical, then the paralleling FAQ and the mixed-fleet intercept pages built from what buyers actually type.
| Rollout block | What ships | Why this order |
|---|---|---|
| Weeks 1 to 4 | Comparison and alternatives pages · industrial idle-reduction pillar | Bottom-of-funnel with zero competition; the pillar brief is already written |
| Weeks 5 to 8 | Houston local landing and profile · oilfield vertical page · paralleling FAQ | Fastest conversion, highest ticket, and the question set buyers already ask |
| Weeks 9 to 12 | Fleet-analytics repositioning · mixed-fleet intercept pages · category education | Defends the analytics ground and captures brand-qualified monitoring searches |
Las Vegas data-center event follow-through (Sep 28 to 30 leads worked in October) · mining tech talk · Germany event follow-up · the Maximus reference case published with numbers (the proof asset from the Day 65 sign-off). Quarter closes with the December QBR against the Day 65 baseline.
Q4 proves the engine works. 2027 compounds it: by mid-year the goal is that when a buyer or an AI assistant asks the mixed-fleet question, EKU is part of the default answer, and every step of that path is measured the same way it was measured on Day 65.
| Metric (instrument stays fixed) | Baseline today | 12-week target | Mid-2027 target |
|---|---|---|---|
| Informational pages indexed | 0 | 14+ | 30+ |
| Page 1 to 2 rankings on the three named target terms | 0 of 3 | 2 of 3 | 3 of 3 + next set |
| AI-answer mentions, 7-prompt battleground panel | 0 of 7 | 2 of 7 | 4 of 7 |
| US organic keywords ranked | 29 | 55 to 70 | 100+ |
| Industry directory listings | ~0 | 4 | maintained + reviews |
| Houston local pack, "generator retrofit" | absent | top 3 | held |
| Named reference cases published | 0 | 1 | 3 |
| GA4 key events (once configured) | not configured | reporting | quarter-over-quarter growth |
Every KPI against baseline and against last quarter, same instrument, same scope, dated. What moved, what did not, and why.
What got validated to Confirmed, what is still Working Hypothesis, what new claims the quarter produced and need sign-off.
Competitive re-sweep highlights: who moved into the territory, what the benchmark rows say, where the next window is.
Next quarter's queue re-ordered by what the data said, with owners, capacity and an explicit "not now" list.
The QBR is the renewal argument doing its own work: every quarter closes with evidence on the table and the next quarter already sequenced. Checkpoints at month 3 and month 6 make the structure easy to continue and easy to stop, which is exactly why it is easy to sign.
Every figure keeps source, date and scope · instruments never merged · like-for-like comparisons only · claim labels (Confirmed / Working Hypothesis / Needs Validation) on everything client-facing.
Buyer-facing language stays "mixed-brand generator fleets" with the named controllers list · compatibility is never claimed for a manufacturer EKU has not validated and signed · competitor names appear in market description and comparison architecture, never as attacks: several are also potential channel partners.