Know who moved, and what to say about it

Rivals now talk about mixed brands too. Sales needs the answer before the prospect asks.

Which rival will your prospect name on the next call?

How to use this folderRead in this order: the landscape gives the map, the radar says who moved, the update brings it to 30 September, the battlecard turns it into answers. The white space matrix is annex 3 of the presentation in folder 00. Every Monday, run the 30-minute routine written in the radar update.

Open	What it is and when to use it	Status
Commercial Landscape Report v2.0	The market in six pages: forces, buyer journey, competitor groups. Use it to onboard and to frame a board discussion.	Delivered 21 Jul; verbal acceptance 24 Jul; English edition with roles
Competitive arenas map	The arenas where EKU meets each group of rivals, on one page.	Delivered July
Live competitive radar, evidence cut 24 Sep	Sixteen moves by eleven companies, six high risk, with the comparison table, the answers for sales and the glossary.	Delivered
Radar update, 30 Sep, extended to 5 Oct: new signals and the watch list	Twelve dated signals, DG Matrix and six more growth benchmarks, what changes for each role, and the weekly routine.	Updated 5 Oct
Radar update, PDF	To print or forward.	Same version
Proof protocol and architecture matrix	Nine dimensions, Maximus ecosystem against four rivals with every cell labeled; the six-step plan to measure and publish whole-site behavior with the cloud link down.	New, 30 Sep; EKU cells Needs Validation until engineering confirms them
Maximus master battlecard v1.8	Per rival: strength, the Maximus answer, the question to ask. This version adds what the Maximus documents state and how to describe two rivals. Use this one.	New, 2 Oct; claims wait for engineering
Maximus master battlecard v1.7.2 (as delivered)	Per rival: strength, the Maximus answer, the question to ask. Use before any call where a rival was named.	Delivered; technical validation of the comparison table pending

NextFolder 02: Buyer segments and field voiceWho buys, who decides, what they ask, and what the sellers hear in the field.

Working foundation for executive review. Not approved external copy. Prepared for EKU Power Drives, 30 September 2026, by KanbinaLUMINA