4 pagesstill carry the retired wording, including the Power Generation description and the Maximus page
Own crawl, 30 Sep 2026
1 dead URL/maximus-controls, the address that ranks for "maximus controller", returns 404
Own check, 30 Sep 2026
0 / 44pages with Product, FAQ or Organization structured data
Own crawl; every page has WebSite and LocalBusiness only
What you are seeingA building inspection. The structure passes (nothing broken, nothing hidden from Google). The signage fails: the old slogan is still on the door, one door that people were told to use is bricked up, and there is no floor plan for the machines that read buildings.
44 pages, one tile each: 4 carry the retired wording, 5 lack a description or a heading, 23 have long titles, 12 are clean
One tile per sitemap page, colored by its worst issue: dark slate = retired wording still live, amber = no description or no H1 on a commercial page, gray = title longer than 60 characters, green = clean. Own crawl, 30 Sep 2026.
What the crawl found, by count
Own crawl of the 44 sitemap pages, 30 Sep 2026, HTML as served; rendered checks of the home, Power Generation and Maximus pages in a browser confirm the image and heading counts. The 23 Sep crawl found the same retired wording on the same four pages: nothing on the site has changed.
Read by machines: EKU scores 56 of 100 on a 15-check AI-readability audit, ComAp 72, DEIF 66
An open-source audit that checks whether AI crawlers can read and understand a site. It does not measure citations. Run on 30 September on 44 EKU pages and 30 pages of each rival.
Six categories, three sites: EKU trails on crawlability, entity clarity and content structure; leads on schema and internal links
EKU (ekupd.com)ComApDEIF
Open-source AI-readability audit, 15 checks, 30 Sep 2026. Category scores 0 to 100. EKU's Content Structure score (17) comes from long titles and missing H1s; its Schema score (50) counts the LocalBusiness block on every page. One EKU check (sitemap) failed as an artifact of the audit reading the address without www.The 13 checks that returned a verdict for ekupd.com
Check
Verdict
What it found
Broken internal links
pass
None across the 19 targets probed
robots.txt present
pass
Found; it names 26 AI crawlers and gives them the same permissive rule as everyone else, so AI assistants can read the site
Render time
pass
375 ms median: fast
HSTS security header
pass
Present, 180 days
Title length 30 to 65 characters
fail
14 titles over 80 characters, 1 under 20
H1 present and unique
fail
5 pages without an H1, 1 with two
sitemap.xml present
fail (artifact)
The audit read the address without www, which redirects; the sitemap exists at www with 44 URLs
Canonical self-referential
warn
1 of 19 pages without a canonical link
Organization schema on the home page
warn
Present as LocalBusiness, missing logo, name, sameAs and url
Open Graph basics
warn
3 of 19 pages missing one or more tags
Meta description 80 to 160 characters
warn
3 missing, 10 outside the range
Anchor text quality
warn
8.9% of internal links use generic anchors such as read more
AI bot allowlist
unverified
No AI bot is explicitly allowed by name; the wildcard rule applies and is permissive
Indexability and structure: seven checks
Check
Reading, 30 Sep 2026
Status
Sitemap
44 URLs listed; 44 answer 200
OK
Canonical
/home-page points to the root: a duplicate of the home page in the sitemap
Fix
Dead ranking URL
/maximus-controls, the address that ranks #18 for "maximus controller", returns 404; the page now lives at /maximus with no redirect
Fix now
noindex
0 pages
OK
AI crawlers
robots.txt names 26 AI crawlers and gives them the same permissive rule as everyone; nothing blocks AI assistants from reading the site
OK
Structured data
Every page carries WebSite and LocalBusiness only; no Organization, Product, FAQ or Article
Fix
Page scores
Power Generation 93 of 100, Maximus 93 of 100; both titles too long (82 and 103 characters)
Fix
The retired wording, page by page
Page
Retired wording found
Where
home page
OEM-agnostic, Multi-OEM
Headline and body
/power-generation
OEM-agnostic
Meta description
/industries
OEM-agnostic
Body
/maximus
OEM-agnostic (three times)
Body
Change W01 of the website plan removes it. Change W10 gets the Power Generation page into Google. The redirect from /maximus-controls to /maximus is change W03 of the plan.
The four open buyer terms all show an AI answer: the page format is set
Open buyer term
US searches a month
Google writes an AI answer
Question box
EKU
generator monitoring system
320
AI answer shown
People also ask
absent
generator control panel
260
AI answer shown
People also ask
absent
power plant control system
170
AI answer shown
People also ask
absent
remote generator monitoring
140
AI answer shown
People also ask
absent
Volumes: market intelligence dataset, US desktop, 30 Sep 2026, the same instrument as every other volume in this repository. SERP features: second market dataset, US, 30 Sep 2026; its own volume estimates run lower (140, 260, 20 and 90), are kept in the workbook and are never added to the first. All four searches show an AI answer and a question box: the page that wins them needs a direct answer and a FAQ, which the on-page pack already contains.
Second market dataset, 30 Sep 2026: about 20 ranked searches for ekupd.com in the United States, 4 on page one, an estimated 50 visits a month. Different instrument from the market intelligence dataset (37 and 202); shown apart, never merged.
Closing
Strategic conclusion
Nothing built in the 90 days is on the site yet, and the site still contradicts the approved language.
Commercial implication
Every buyer who lands on the Maximus page reads a term EKU retired; every AI assistant that reads the site finds a local business, not a controls maker.
Recommended use
Open next to the website change plan. Fix W01, W10 and the redirect in week one; re-crawl the day after.